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"Counterintuitively, allowing the brand to be, is what allows it to grow."

After producing product explainer videos for brands like Airbnb, Slack, and Starbucks, Adam realized that the best brands always stay true to who they are.

No sale yet? No problem.

Map Pointer With love, from Barcelona

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How you ask is everything

If everybody has your attention, nobody does. That's a problem — but it also paves the way for 2020s new currency: meaning.

Join Paul Campillo as he explores why becoming a meaningful brand is more critical than ever — not just for your business, but for society.

In this episode, he travels to Los Angeles to meet with Adam Lisagor, founder of Sandwich. They discuss vulnerability, film sets, and the unmatched power of being yourself.

Include an email question before the end, then automatically build segmented contact lists and send personalized follow-ups.

Connect Typeform with Mailchimp, HubSpot, Drip, and other top CRMs to use your favorite templates.

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"Consistency is awesome. But the ability to evolve is more awesome."

Who should Paul talk to next?

"Whatever you're being is what you end up doing."

After over a decade in social work, Paul Campillo became Typeform’s first marketing hire. Now as Director of Brand, he's leading our path to make the world more meaningful.

Make every interaction count.

Guide: How to become a meaningful brand.

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Another "accidental founder" shows us how she did it.

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Level up your lead gen

More about meaningful brands

See how Sandwich puts the fun in functional.

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Need some inspiration? Or a helping hand?

See how COVID19 made a farmer family pivot.

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Learn how to make any (digital) conversation meaningful.

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Level up your lead gen

Looking for anything else?

See how typeforms help embrace remote work.

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Check out our guide to brand awareness.

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"Marketing is a product. Content is absolutely a product."

Rand Fishkin, founder of Moz and SparkToro, discusses dropping out of college, imposter syndrome, and some golden nuggets on search volume success.

N E X T  E P I S O D E

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