David Aaker is one of the fathers of modern branding. With over three decades of work and an 18th book underway, David continues to share why brand is a company's strongest asset. David spoke with Paul about strategic branding and the value it brings a company—and its community.
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“What breaks through all that clutter and information overload? Stories.”
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With love, from Barcelona
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A meaningful interview with David Aaker
How to make your brand an asset to your company
How to sell more by teaching people to do what they love
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With love, from Barcelona
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