relationships
—from first touchpoint to all the content we deliver.”Problem
OneCoWork just opened their largest space yet. To fill it, they had to grow their coworking community.
Idea
They set up a mini coworking space at 4YFN, a local event, to attract potential members.
First impression
People who were interested left their details in a typeform designed to fit OneCoWork’s brand. All these answers were automatically sent to Mailchimp.
Follow up
OneCoWork then sent out personalized email flows through Mailchimp based on people’s typeform answers.
Results
New members joined OneCoWork, email click through rates went up to 80%, and they saw an uplift in tours of the space.
“It was literally just a couple of clicks and the two were linked.”
perfect first impression.”
keep the relationship going.”
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“It was literally just a couple of clicks and the two were linked.”
keep the relationship going.”
perfect first impression.”
relationships
—from first touchpoint to all the content we deliver.”Idea
They set up a mini coworking space at 4YFN, a local event, to attract potential members.
Problem
OneCoWork just opened their largest space yet. To fill it, they had to grow their coworking community.
First impression
People who were interested left their details in a typeform designed to fit OneCoWork’s brand. All these answers were automatically sent to Mailchimp.
Follow up
OneCoWork then sent out personalized email flows through Mailchimp based on people’s typeform answers.
Results
New members jvoined OneCoWork, email click through rates went up to 80%, and they saw an uplift in tours of the space.
Ray Slater Berry
OneCoWork
Ray Slater Berry
OneCoWork